Research and Markets has announced the addition of the “In-Mold Labels Market in Europe 2015-2019” report to its offering. The in-mold labels market in Europe is expected to grow at a CAGR of 0.92% (volume) over the period of 2014-2019.

The report has been prepared based on an in-depth market analysis with inputs from industry experts. It also covers the in-mold labels market in Europe landscape and its growth prospects in the coming years. A discussion of the key vendors operating in this market is included, as well.

The in-mold labels market in Europe is experiencing increased demand from France and Germany. Some of the key drivers propelling the growth of the market in these countries are a rise in the manufacturing output, high per-capita consumption, and growing demand for effective, advanced and premium labeling solutions.

According to the report, an increase in the demand for packaged food and beverages as a result of rising income levels has led to a rise in demand for labeling solutions. Packaged food and beverage companies require unique label designs to meet various production requirements and create product differentiation in order to stay ahead of their competitors. Consumers, on the other hand, require packaging that not only offers a combination of convenience, value and quality, but also has important information about the products such as the ingredients, manufacturing and expiration date, and price.

Further, the report states that a major challenge faced by the vendors in the in-mold labels market in Europe is the increasing adoption of newer formats of packaging.